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As a Chief Marketing Officer, I specialise in helping businesses like yours overcome these challenges and achieve their marketing goals. By conducting a thorough analysis of your current marketing strategy, target audience, and competition, I can help you develop a comprehensive plan to generate a steady stream of new business growth.
Expertise
I bring a wealth of knowledge and experience to the table with my extensive background in marketing strategy, tactics, and best practices, I can provide valuable insights and recommendations.
Objectivity
As an outside expert, I can provide an objective analysis of your business and marketing efforts. I can identify areas for improvement and offer recommendations that you might not have considered otherwise.
Customisation
I can tailor my services to meet your specific needs and goals. I work with you to develop a customised marketing plan that aligns with your business objectives and helps you reach your target audience more effectively.
Cost-Effectiveness
Working with a fractional chief marketing officer can be more cost-effective than hiring full time. I offer flexible solutions and can help you make the most of your marketing budget.
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Book A FREE Call With A CMO
Book A FREE Call With A CMO
Unleash Your Business Potential with a Fractional CMO
Unlock Expert Marketing Insight
What is a fractional CMO?
As a Fractional Chief Marketing Officer I provide strategic marketing guidance to a few select businesses. You can think of me as the head of your new marketing department, where I will lead the charge for your team and help market your business. I bring the same kind of strategic, analytical and creative thinking that a full-time CMO would offer, but on a flexible, project-by-project basis.
How can a fractional CMO help my business?
I can provide your business with access to high-level marketing expertise and strategic guidance at a fraction of the cost of hiring a full-time executive. I also bring fresh perspectives and new ideas to help improve your marketing strategies and achieve your goals.
How does fractional CMO work?
As a Fractional CMO I offer a range of services including strategy development, market research, competitive analysis and marketing campaigns. As well as working on specific projects such as creating digital assets or launching social media accounts, I provide ongoing guidance to align the company’s overall marketing efforts with its business objectives.
What services does a fractional CMO provide?
Working closely with the client organisation, a fractional CMO provides strategic planning and direction while executing tactics based on those plans. Services include developing strategies to increase sales; setting goals, KPIs and metrics; understanding target markets; delivering multi-channel campaigns; evaluating web analytics; integrating communications across multiple channels; and forming relationships with key stakeholders internally & externally.
What is the benefit of hiring a fractional CMO?
Fractional CMOs can help businesses improve their marketing processes, positioning them for growth in the short and long term by helping to create processes that align with their goals and objectives... Additionally, their flexible nature makes them ideal for businesses that don’t have the budget or need for a full-time executive role or are uncertain about how much support they need at any given time.
Can a fractional CMO complement an in-house marketing team?
Yes! As a fractional CMO, I can be extremely beneficial to in-house teams by offering an external perspective on current strategies and performance benchmarks as well as providing additional resources when needed most — all without having to worry about onboarding, training, and managing full-time staff members which can be both time-consuming and expensive.
What roles and responsibilities should be considered for fractional CMOs
Fractional CMOs typically focus on providing strategic direction as well as carrying out tactical execution of campaigns such as content creation, email automation setup/maintenance, etc., depending upon what services are requested from them by their clients. In addition to this they might also assist in identifying weak points within existing campaigns & suggesting improvements where necessary – depending upon how much you decide to involve them in your day-to-day operations & how regularly you utilise their services.
How long are typical engagements with fractional CMOs?
The length of engagements with Fractional CMOs varies greatly, depending upon the needs of each particular business - some may need someone only until they launch one specific campaign while others may seek longer-term guidance over several months or even multiple years. Ultimately, it depends largely on what your requirements are & how frequently you decide to use their services.
How much does it cost to hire you?
Let's connect and see if we are a good fit to work together. I am happy to discuss price with you and nail down the specifics.
Call - 01618231188
CONTACTS:
T: 01618231188
E: solutions@martinjackson.com
ADDRESS:
Martin Jackson
DiGenie Limited
Bartle House
9 Oxford Court
Manchester
M2 3WQ
